CRM is short for customer relationship management, a technology that helps a company manage relationships and interactions with customers along with potential customers. 91% of companies with over 11 employees use CRM software. CRM takes the place of manual tasks and automates data entry and interweaves team communication into one central setting where each facet interacts with one another.
There are a multitude of reasons why people need a CRM for their business. For one, CRM technology gives companies straightforward, in-depth, and timely data. When a company uses a CRM, every employee has access to that same information and data, which helps the seemingly all-too-common miscommunications that can occur in an office become few, if any at all. With this, CRM eases the barriers of cross-team communication. This means a company can have a wholesome, clear, educated, and most importantly, united plan of attack when it comes to current and future endeavors.
CRM technology helps businesses keep track of lead flows in addition to prioritizing them so there isn’t a missed opportunity to respond to them. With a CRM, a business can react in a swift manner to lead flows and do so with sizable efficiency. Also, CRM aids sales teams in keeping them accountable. With CRM, you can see what the sales team is up to and how they are performing, as they can update the CRM instantly (even from a smartphone or smart device) for anyone with permission to see. After this, it can be decided if anything needs to be engaged with. CRM technology creates a sustainable way to collect and retain customer data while giving insight into behavior, interactions with a company, and much more.
With all of these points, it’s hard to see why all businesses don’t use a CRM. So, what stops people from using CRM technology for their business? Well, one argument is that a CRM can be expensive to implement. Although a CRM can cost a business some considerable dollars, it is much more costly to miss out on a lead due to miscommunication. Another argument is that CRM can be difficult and confusing to use, but actually, there are many CRM companies that offer simple, basic packages that are user-friendly and uncomplicated to use. In addition, most CRM companies offer training videos to assist anyone wanting to learn the in’s and out’s of the software.
CRM can be of great use to any company, and it is certainly worth looking into. Here’s HubSpot’s guide on how to choose the best CRM for your company.