With all the focus today on quality over quantity in content marketing, it’s more important than ever to make sure the images you capture for your brand are high impact. Your audience should have an immediate reaction to seeing the photos you share because you have only moments to capture their attention. Here are four tips to ensure your photographs have the maximum impact.
1. Depth of Field
One trick that photographers like to use to help guide the viewer’s eye is the idea of a controlled depth of field. Historically this would only be achievable in high-end DSLR camera where the photographer would control the aperture setting on the camera, thus adjusting what is in focus and what is out of focus. By diffusing background portions of your photo, you force the view to engage with the subject of the photo first, rather than take in so much information all at once.
Today the “look” of a shallow depth of field can be simulated created using camera phones. Portrait Mode on the iPhone, Live Focus on Samsung, and Lens Blur on Google. This look is recreated by either double camera lenses embedded within the phone or a sophisticated software program that layers the various images together.
2. Rule of Thirds
Another way to create high impact imagery is to use the rule of thirds. Most people tend to want to center a subject within the frame. But how can you add additional interest to your photo composition? Break your frame into three equal parts. and utilizes either the right or left side. Consider a movement, or a subject facing into the center rather than placed in the center. By adjusting your photo crop to be along one 1/3 or another you’ve created a natural movement and spatial relationship with your subject and the image’s edge.
3. Lighting and Contrast
Nothing kills an image faster than a shallow range of contrast. Most images benefit from a wide range of lights and darks. It’s these areas of contrast that our eyes are drawn to. Ideally, you’d like to make your lighting decisions before you capture the photograph, get it right in the camera, so to speak. Manipulation in post-production can degrade the quality of the image, so minimal post editing is best. However that being said, contrast can exposure cna be somewhat tweaked in Lightroom, Photoshop, or various photo editing software. Just don’t do too much or other photographic problems may arise.
4. Original Photography
Viewers identify more with original photography than standard stock photography. In a world of fake news, Snopes, and con artists, audiences constantly evaluate if you’re a legitimate business or source of information. The same overused stock photo model may also be seen on a competitor’s ad down the street! Viewers have become desensitized to perfect stock photos, and see it as fluff graphics rather than adding to value.