When it comes time to implement a new website, you will be faced with lots of options.
- Should your website include a Content Management System? Which CMS is most user friendly?
- Should you include a blog and increase your company’s presence on social media pages like Facebook and Twitter?
- Who will be in charge of the content development and content maintenance for your new site?
- Do you need a private photo shoot or will stock photography fit the bill?
As you work through this checklist of website requirements, one option to consider is whether you need a fully custom coded website or whether a pre-developed template will satisfy your branding needs.
There are many options of templates to choose from in the world of content management websites these days so you will not be lacking for choices to consider. Many of them also come with Responsiveness built in, allowing your website to automatically adjust itself to fit a mobile viewing screen.
Limitations do exist with templates, however. If you would like to have 100 percent control over the design of your site, then a custom site is your best option. Also, if your site requires specialty functionality that a template can’t offer, custom is the way to go.
When having the custom versus template debate, cost and timing are also important factors to consider, with custom websites typically taking longer and requiring more financial investment than a template.
Whichever way you go, websites have a shelf life of 3-4 years, so it’s never too soon to start thinking about your next site.