Recently, Nova had the opportunity to work on some stand up marketing displays for DP&L that needed to engage the crowds and lines that form around the DP&L tent at events.
I’ve created several illustrations within this brand but the size of these 4-foot stand up marketing displays allowed me to take the style a bit further. I tried to make sure I balanced adding plenty of visual details while making sure the design stayed simple and clean. I injected in fun icons and illustrations with the tips wherever I could.
The copy had to end far enough from the ground for people to read. Each stand up marketing display needed to be double-sided and easily transportable. It was important to the client that these displays fit into a standard vehicle’s trunk. We created each display in pieces, but kept the assembly simple and sturdy. This affected the design and made this project a lot more interesting to work on, in a good way!
There were three displays:
- Fridge: Appliance recycling program
- HVAC: HVAC rebate program
- CFL bulb: Light discount program