Marketing agency or a marketing employee

Which should you hire?

Hiring a marketing agency or a marketing employee

While it may seem like a daunting task, hiring a marketing agency may be the best choice for your company, and may even save you money. Here are some reasons to consider the benefits of working with an agency instead of hiring an employee to work on your company’s marketing.

1. Marketing agencies have expertise.

Agency employees have seen it all.  Many have worked with businesses of all sizes and have worked in several different channels. Some may have even dabbled in your specific industry.  They have their finger on the pulse of the market. Wouldn’t you like to have access to that kind of knowledge, in order to benefit your business? Can you think of an employee or intern that you could hire with that same information at their fingertips?

2. An entire staff with versatility.

Another great thing about agencies is that there is often an entire staff at your disposal.  This means you get the benefit of different points of view to help solve your business challenges and provide their expertise to help you reach your goals.  Worried about one of your employees or your internal marketing department getting stuck in a rut? That is not a concern with an agency. They thrive on solving problems, brainstorming and coming up with innovative ideas that break through the clutter.

3. Multiple specializations at a low cost.

Although if you see an hourly rate breakdown from an agency, you may get a bit of sticker shock, think about how much you are getting for what you are paying.  You have experts in many different specialties typically, from branding and design to copywriting, to digital/web expertise, to marketing, the list goes on and on. What would it cost your company to hire all these experts?  The costs are unfathomable. The luxury of an agency is that you have all these experts working on your business, and you are only paying for the time you are using. Hiring is really a huge cost savings when you think about it that way.

At Nova Creative, we approach each project in three key steps.

Step One: Exploration
Successful campaigns depend on solid foundations. From the beginning, we conduct detailed research to secure extraordinary results.

Step Two: Execution
Performance proves our dedication to comprehensive marketing communications. Our team members create and implement incredible action.

Step Three: Evaluation
Helping you land your next big sale and reach your marketing goals determines our effectiveness and informs our next recommendations.

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