I am the first person to get duped by April Fool’s jokes. You might as well put a big sign on my forehead that says “gullible.”
Regardless, I am a huge fan of taking advantage of the lightheartedness of April 1, to cause a buzz in the marketing/consumer world. Who doesn’t love a good prank every once in a while?
Here are two April Fool’s pranks that left a lasting impression.
As a brand known for sometimes inscrutable Swedish product names, the tongue in cheek ad pokes fun at English speaking consumers by offering imaginary services in stylish locations. It turns out you can’t find everything at Ikea, but we still think it’s a great place to visit and shop.
Duolingo’s Emoji Course
Duolingo’s crash course in learning the Emoji language was a hilarious way to bridge the generational divides while reminding visitors how easy the app can help you learn a new language.
Bonus points for the press release that went along with the prank. This quote though… 🔥 🔥 🔥
Ultimately, if you know your audience and keep your brand in mind, April Fool’s Day can be an excellent opportunity to create excitement and connections with your customers.