5 Questions to Answer in a Discovery Meeting

5 Questions to Answer in a Discovery Meeting

No matter what type of project you have, our team uses a Discovery Meeting to kick off a strong start. We will ask you several questions relevant to your project to build a solid foundation. Your honest and thoughtful answers to these questions will ensure our creative experts will have the insight and information they need.

What is the story behind your brand?

Getting to know the personality behind your brand or business helps us develop unique content. Do the colors in your logo have meaning? How did you come up with your logo? What is the culture of your company? These details will help our creative team create one-of-a-kind marketing materials to make you stand out from your competitors.

What are your biggest marketing challenges?

Knowing the marketing challenges you face means we can identify where to focus our efforts. This information supports the success of the current project we are working on while generating fresh ideas on other projects where we could assist. Our goal is to be an extension of your marketing department and a comprehensive marketing partner. We ask this question because we want to provide solutions that produce tangible business results.

Who is your audience?

Do you have a niche market or is your target audience more general? Do you want to reach a new or larger audience than you have in the past? Knowing who we are communicating with will help drive the tone and feel of the content while giving the overall project more focus.

What does success look like to you?

We want to fully understand your end goals so we can exceed your expectations. We always want to aim for the “wow” factor and measurable success to track your Return on Investment.

Is there anything else you want to touch on during this meeting?

Chances are you will come to the Discovery Meeting with a specific project in mind. We always want to make sure you have time at the end of the meeting to address anything not covered. This can also help shed some light on what piece of the project is most important to you.

When we work together on a project, we want to be fully immersed in what you do and why you do it. These questions are the first step in a partnership that can take your next marketing project to the next level. One last question: What are you waiting for?

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