As one of the original social media networks, LinkedIn is a staple of professional communication online. But have you heard of these five features?
1. Find Nearby
You may have seen this functionality on Snapchat, where you can follow or connect with someone in the same room with you without having to search for names. On the LinkedIn mobile app, all you have to do is open the Connection section and select “Find Nearby” at the top of the screen. The people or person you are connecting with will also have this open. Make sure your location services are enabled in your phone’s settings so your profile will be visible.
You probably do know by now that hashtags work on LinkedIn, because users are seemingly constantly notified about it. It may be irritating, but it does appear that LinkedIn’s algorithms will make your post more visible to a wider range of audiences when you add relevant hashtags to your post.
Tip: When writing a post, use hashtags with the keywords you are trying to rank for in addition to the words LinkedIn suggests. Be careful to not overdo it! I don’t recommend using any more than five hashtags at the end of your post.
Following hashtags is also a great way to stay engaged with content surrounding your industry without cluttering up your connection network. You can follow hashtags on the desktop version of LinkedIn at the left side of your screen.
3. Native Page Videos
Page managers rejoice! LinkedIn native video is finally here so we can all stop linking to YouTube now. LinkedIn reports that page videos are 5 times more likely than other types of content to start a conversation. And isn’t that what social media is all about? Let’s all have more conversations.
4. Career Interests
It’s always uncomfortable to see someone’s profile with the phrase “SEEKING NEXT OPPORTUNITY” boldly emblazoned on their profile. Thankfully, when it’s your turn to find a new job, LinkedIn has a tool to tell recruiters without begging your whole network. Under the briefcase icon, you can not only search for jobs but let recruiters know exactly what you’re looking for in a new job with your career interests. This tool is incredibly useful to send a private signal to companies who use LinkedIn’s recruiting feature.
5. Keyword Directory
Have you ever thought about the way people search for someone with your skill set online? When they type into a search bar on Google or LinkedIn, they aren’t typing words like “Innovative” or “Charismatic.” They’re instead focusing on words and phrases related to the problem they are trying to solve. For example, if someone is searching for a sales professional, they might type in “New Business Development” or even just “Sales.” Having objectives that positively describe your abilities isn’t a bad thing as long as you make sure it doesn’t replace the words you need to rank higher in search engines.
While there are multiple excellent keyword research tools, my favorite is on LinkedIn itself: Topics Directory. Just remember not to cram all of these words into your profile, you still need to have an engaging, readable story.