3 Features of a Safe, Secure Website

3 Features of a Safe, Secure Website

While your brand may have a beautiful online presence, websites are not inherently safe or stable in reality.  With the amount of malicious traffic on the internet and the fast pace of new technology, websites that don’t keep up typically stop working, or worse, have a security hole exploited that ends up compromising their site. In most cases, companies are reactive rather than proactive when it comes to website performance and security, causing more downtime, more scrambling, and more costs when issues occur. Hosting your website on a strong foundation consists of the three following features.

1. Performance

Fast, reliable, and well-supported web hosting should make use of modern technology to streamline website delivery to the end user. The best website site hosts have a robust web server, not overloaded with too many customer accounts. Nothing is more frustrating than being unable to communicate directly with your website host, so a responsive partner you can speak with on the phone is crucial.

A key aspect of performance is your site’s speed. Caching servers reduce the load on your server while providing a faster load time to your users. Beyond user experience, your website’s faster load time increases your Google Page Rank, increases conversions, decreases bounces, and makes running digital ads smoother. The internet is full of slow websites. Having a good website host ensures you don’t add to the clutter.

2. Security

The phrase used to be “it’s not IF our website is attacked, it’s WHEN.” Now many people need to ask, “We’ve been attacked, but do we know it?” The best website hosts take a proactive approach to website security with regular updates, continuous monitoring, and active blocking of malicious traffic.

Most websites are built on top of an existing platform, like WordPress.  These platforms are continually finding and patching security holes in their core product, as are plugin developers.  Timely installation of updates will protect from most attacks

While there are many different types of attacks, many follow the same styles and growth is uniform across multiple sites.  A good web firewall can typically adapt more quickly to latest attack trends, and block them altogether.

Finally, continuous monitoring of your website and files will ensure you get notified if an attack does make it through your protections.  This allows for quick action to mitigate damage and return the website to it’s properly functioning state

3. Backups

When all else fails, having reliable backups is the difference between getting your site back up quickly or losing it forever. Automated backups should be stored in three places, with one of the locations including a provider who is not the website host. In addition to restoring your website, backups help identify and track down infections and issues with a log of which files changed and when they changed.

Having a secure site doesn’t need to be a stressful experience. Our high-performance web hosting covers each of these three areas in a single package.

  • Caching service to provide additional performance gains
  • Site uptime monitoring
  • Firewall to block bad traffic from touching the web server
  • Continuous security monitoring of website and files
  • Regular backups of website and database with flexible restore options
  • Monthly regular updates of WordPress core and plugins
  • Immediate updates of critical security patches

Contact us for more information about securing your site.


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